What this practice covers
These questions are drawn from past CIE 0264 Business papers and filtered to marketing and the market. You answer, you find out immediately whether you were right, and you get the reasoning for the correct option and for each distractor. Wrong answers go to a mistakes locker so you can come back to exactly those.
Practice is free. You need an account only so your progress and your mistakes are still there next time.
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What examiners see students get wrong here
These are the errors that cost marks on marketing and the market, taken from our own topic notes. Read them before you practise and you will recognise the traps in the questions.
- Defining marketing as advertising, or as selling.
- Treating "maintaining customer loyalty" and "building customer relationships" as the same role.
- Saying a business is anticipating customer needs when the example given is research into what customers want now.
- Naming the business in the stem and calling that application. Application is a detail from the stem that changes the point being made.
- Giving a second reason where a third mark is for development. A second reason is more knowledge, not analysis.
- Saying market share has risen because sales revenue has risen. Share only rises if revenue grows faster than the whole market.
- Writing the market share answer without the % sign, or dividing the market by the business instead of the business by the market.
- Confusing a niche market with a small business. A large business can run a niche brand.
Revise it first
If any of the above is unfamiliar, work through the notes before practising: Marketing and the market revision notes.