What this practice covers
These questions are drawn from past CIE 0264 Business papers and filtered to marketing mix. You answer, you find out immediately whether you were right, and you get the reasoning for the correct option and for each distractor. Wrong answers go to a mistakes locker so you can come back to exactly those.
Practice is free. You need an account only so your progress and your mistakes are still there next time.
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What examiners see students get wrong here
These are the errors that cost marks on marketing mix, taken from our own topic notes. Read them before you practise and you will recognise the traps in the questions.
- Treating the four Ps as four separate decisions instead of one mix that must fit together.
- Saying packaging is "for looks", and missing protection, information and transport.
- Reading a life cycle diagram by height rather than by the slope of the curve.
- Naming an extension strategy without weighing it. 0264 asks for advantages, disadvantages and a justified choice.
- Confusing penetration with skimming. Penetration starts low, skimming starts high.
- Describing dynamic pricing as a discount or a special offer. The price moves both ways, by a rule.
- Saying cost-plus guarantees a profit. It only covers costs if the units are actually sold.
- Calling a wholesaler a retailer, or saying a longer channel earns the producer more.
Revise it first
If any of the above is unfamiliar, work through the notes before practising: Marketing mix revision notes.